Zixin Group Holdings Limited (“Zixin” or the “Company” and together with our subsidiaries, “Zixin Group”) is committed to driving growth in our biotech sweet potato integrated circular economy industrial value chain. We aim to enhance economies of scale as we broaden our operational base beyond Liancheng County, Fujian Province.
Our core proprietary biotech competencies focus on the research and development (“R&D”) of nutrient retention, along with extraction and production techniques. These techniques aim to optimise the uses and applications of the sweet potato varieties and functional food products to enhance human health. Additionally, we collaborate with research institutes to develop proprietary probiotic solutions and poultry feed formulations, utilising the probiotic solutions as a medium in the fermentation process to convert sweet potato agricultural waste into nutritious feedstock. This feedstock, in turn, will become nutritious feed for animals and poultry, which will help improve their health.
Our R&D fundamentals will continue to underpin organic growth across Zixin Group’s integrated circular economy industrial value chain through the following key business segments:
(I) Cultivation and Supply – (i) R&D on sweet potato varieties to produce quality seedlings and identify those best suited to different soil types and climates; (ii) cultivation techniques and solutions aimed at improving the quality and yield of sweet potatoes in farmlands; (iii) seedlings nursery base to produce and supply quality seedlings; and (iv) supply of fresh sweet potatoes;
(II) Product Innovation and Food Production – (i) innovation of snack food and functional food products and production techniques; and (ii) application of production techniques designed to optimise nutrient retention and produce healthier proprietary branded products for consumers;
(III) Brand Building, Marketing, and Distribution Channel Building – strengthen market awareness and position of proprietary brands of healthier snacks and functional food through targeted marketing campaigns and various distribution platforms, including traditional and e-commerce throughout China and overseas markets, as well as bolster brand equity by licensing third parties to use our proprietary brands, such as the retail concept outlet “shu gong fang” (薯工坊);
(IV) Recovery and Recycling – R&D on nutritional content from sweet potato peels through proprietary extraction technology and utilising proprietary probiotic fermentation formulation as a medium to convert agricultural waste materials such as discarded sweet potatoes, sweet potato peels, stems and leaves into raw ingredients that could potentially be part of the poultry and animal feeds.
